- Attention-Grabbing Ads Drive Results In a world filled with endless advertisements, it isn’t easy to stand out. From magazines to TV, radio to the Internet, we’re constantly bombarded with ads. So, how do you make your ad memorable?
Here are some tips:
- Make a bold statement, like “Even my dog knows…”
- Surprise your audience with something unexpected, like offering “30 days of free use”
- Ask thought-provoking questions like “Are you paying hundreds extra on insurance?”
- Use high-impact headlines to grab attention right away.
- Make it Personal Have you ever been frustrated with automated phone services? People crave personal interaction in the marketplace. Make your business personal by getting to know your customers and letting them know about you. Trust is crucial in building a loyal customer base and people are more likely to trust individuals than a big, impersonal company.
- Paint a Picture Imagine feeling overwhelmed after a busy week at work. You want to escape to the calm waters of a lake. You see yourself lounging on a boat, watching the seagulls, and feeling at peace.
Create a picture in your customer’s mind by describing the benefits of your product in vivid detail. Show them how it will impact their lives emotionally, rather than just listing the features. This approach will drive sales and create a positive experience for the customer.
In conclusion, these three tactics tap into human emotions and behaviors rather than solely focusing on your product. By appealing to your customers’ inner selves, you’ll see better results and they’ll feel good making the purchase.
