Burgers and Bulldozers: New Franchise Roundup


With many new establishment ideas being begun consistently, monitoring the freshest ideas is almost incomprehensible. Here is an update of two new establishments and how they have fared in their initial a while of diversifying.

The Counter – No, this isn’t simply one more inexpensive food cheeseburger joint. Other than serving burgers, The Counter shares as much for all intents and purpose with your neighborhood McDonalds or Wendy’s as the World Cup has to do with your youngster’s end of the week soccer match. First opened in St Nick Monica in 2003, this in vogue update to the exemplary burger joint serves its burgers with any mix of 10 cheeses, 26 garnishes, and 17 sauces. Thus, feel free to arrange that Danish Bleu Cheddar Burger finished off with dried cranberries and a ginger soy coat you generally cared about.

Beginning around 2003, The Counter has gotten the kind of press that most organizations can dream about. Subsequent to being recorded as one of the main 20 burgers in the country by GQ, the sacred goal of endorsers, The Oprah Winfrey Show, named it the “Best Burger in the USA.” (An aside on the force of the O-gesture, deals hopped from $44,000/mo to $245,000/mo after the underwriting)


With the entirety of this achievement, The Counter did the main coherent following stage and started selling establishments in mid 2006 with a $40,000 establishment charge and 6% eminence.

So how are things turning out? The organization has proactively inked arrangements for 60 cafés in California alone. Next up is venture into Florida, New York, Arizona and Nevada followed by the remainder of the country. With long reach projections of simply 400 to 600 units, The Counter is well headed to diversifying fame.

EQUIPRO – In the event that St Nick Monica and The Counter appear to be too popular and hip, this light gear fix establishment from Wisconsin definitely will not. EQUIPRO, an auxiliary of Wacker Company started giving fix administration to the light development gear industry in 2003. While the light gear market is developing at almost 10% each year, numerous huge hardware vendors have been scaling back help support. Because of these patterns, EQUIPRO started to work out its organization of administration focuses.

EQUIPRO centers around offering support for the accompanying producers: ICS, MI-T-M, MK Jewel, Sullair, and Wacker. The establishments are additionally full-administration sellers for Honda, Briggs and Stratton, Robin/Subaru, Wacker and Kohler motors.

For each establishment, the organization recruits a Metro Administration Subject matter expert (MSS). The MSS is a worker of EQUIPRO, Inc. employed for the benefit of the franchisee to foster help deals and go about as a contact for EQUIPRO’s OEM accomplices in the nearby market. The obligations of the MSS incorporate really approaching project worker workplaces and places of work, hardware and rental sellers, as well as public records to advance answers for gear fix and parts. Also, EQUIPRO gives proficient preparation on business activities and specialized subtleties both in the study hall and on location.

Diversifying since June 2005, new franchisees can hope to contribute somewhere in the range of $145,000 and $350,000. EQUIPRO has opened 12 help communities and plans on opening 33 units toward 2006 and 150 in the following seven years’ end.